![]() The second tab available in the platform's native analytics offers more profound insights into your video content performance. LIVE - the number of live videos you have hosted over the selected period.Content - the number of videos you have shared over the selected period.Followers - the total number of users who follow your TikTok account.Shares - the number of shares your videos received over the period selected.Comments - the number of comments your videos received over the period chosen.Likes - the number of likes your videos received over the selected period.Profile views - the number of times your profile was viewed over the period chosen.Video views - the number of times a video is watched over the selected period.Here are the TikTok metrics that you can see in the Overview tab: ![]() In the Overview tab, you’ll have access to more general TikTok metrics from the last seven days, 28 days, and 60 days, or you can choose a customizable data range. The native analytics dashboard provides essential TikTok metrics for the following categories: Overview, Content, Followers, and LIVE. Like any other social media platform, TikTok has KPIs built into the app that you can access by having a TikTok business account. ![]() TikTok metrics you can access from the native analytics app TikTok metrics you can access from the native analytics appġ.In this article, I've created a list with top TikTok metrics you should be tracking when creating your TikTok marketing strategy. Tracking the performance of your marketing strategy on TikTok can be challenging, especially if you’re new to the platform. TikTok's marketing advantages are undeniable, especially if you want to present your brand in front of younger communities and experiment with fresh and creative ideas.īut how do you measure your success on TikTok? Is it by engagement, reach, views, follower count, or likes and comments?īecause TikTok is a relatively new platform that operates differently from all the social channels marketers have deciphered by now, you have to understand TikTok analytics and know which metrics matter on this platform. If you have an active social media presence but don’t have a TikTok account, you’re missing a lot of fun and opportunities to reach massive audiences.
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